In fall of
1972, Deere VP Robert Carlson recognized that to sell
snowmobiles, they must be proven at the races. He chose
cross-country racing, to prove that the company's long standing
tradition of building tough, reliable equipment is being upheld in
their new line of snowmobiles. The John Deere factory race team
was assembled. The engineers teamed up with drivers and mechanics
representing dealerships across the snow belt. They knew it would
be a challenge, and it was. The result was a new
strategy that that would lead team Deere to win the
Winnipeg-St. Paul International 500 only 3 years later.